No Deposit, No Return | Horizon May 1961
In early 1961, in New York City, a six-pack of Pepsi-Cola cost 49¢ plus 12¢ for the deposit on the bottles. When you returned the bottles to the store, you got your deposit back. Who remembers collecting “pop” bottles as a kid? Recently–in 1961–Pepsi decided to give consumers a choice, now offering a no deposit …